2008-08-21T07:32:00.000-07:00

**** RECENTLY EUTHANISED ****

Have you been given a Polaroid or found one attached to a possession?
Or maybe you're just interested to know why we've got a link to here on our blog?

Either way, here's the deal..
We've chosen to do a mock ad campaign for Polaroid based on the idea that in this day and age, the Polaroid Instant is now an outdated form of Photography but that there are certain reasons why you'd still use it to take photos with, the main being that the medium has some traits, which compared with digital photography, would be seen as imperfections, such as the colour range, over powering flash and scale.
It is these imperfections though that give the photographs character and make them so easy to fall in love with.
Much like your old armchair, yes, the arm's are worn down to the base fabric, but there's no way you're throwing it into a skip anytime soon.

'Loved for their imperfections' - Polaroid

Click here to see how the campaign would work

Here's a few of the photos we've taken as part of the campaign;

And here's how they'd look as Adshels;

Adshel 1 / Adshel 2 / Adshel 3

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i've got a polaroid with your name on it